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The majority of consumers use Google to find the products and services they need.
If you want your business to be found via a Google search, search engine optimization must be at the top of your priority list.
Good SEO enables your target audience to find you quickly, ideally on the first page. But improving your ranking is no easy task.
Of course, many factors influence Google rankings. Here are 10 tips you can implement to boost your SEO rankings.
1. Produce content regularly
It can't be repeated enough, but producing regular content plays an essential role in your SEO strategy.
To increase traffic to your website, you need to give visitors a reason to come back.
If your website contains interesting, up-to-date information that speaks to your target audience, they'll spend time visiting your pages which will increase session duration.
2. Diversify your content
What if you turned your blog post into an explainer video? Generally speaking, there are fewer videos on the web than pages with text on a given subject. It can be easier to rank on the first page for a competitive keyword by creating a video instead of a blog post.
Also, why not turn a series of blog posts into a white paper. This piece of content is a key piece of a inboundstrategy.
Finally, think about updating content that's already present and working well on your website or blog. Optimize your articles with keywords that stand out, rework titles, etc.
3. Optimize your content for voice search
The number of voice searches on mobile has more than doubled over the past year.
That's nearly 75% of the results you receive from a voice search that rank in Google's top three results.
Also, if your page appears as a featured snippet (in position 0) on search engines, this can help you rank in voice search. Almost 41% of all voice search responses come from a featured snippet result.
To optimize your content for voice search, it's crucial to align with Google's preference for concise answers. Voice search results are typically succinct, often comprising only 30 words. Therefore, when crafting content, focus on simplicity and detail in your responses. Start by framing the question in your title and provide a comprehensive answer in the introduction. This approach not only enhances visibility in voice search results but also ensures clarity and relevance for users seeking quick, informative answers.
4. Optimize your imagesThe size and weight of your images impact your website's loading time. Users quickly abandon sites that load slowly; 47% expect a page to load in 2 seconds or less (source: Google). Ensure each image does not exceed 200KB.
Rename images using keywords. Optimized images can increase exposure on image search results.
5. Optimize your title tags and meta descriptionsTitle tags and meta descriptions are critical HTML tags to optimize for improved rankings.
They help search engines and site visitors understand your page's content. Remember, these are the first things users see on search engines.
Think keywords when crafting your tags. Keep titles around 70 characters and meta descriptions under 160 characters.
6. Add internal links and cultivate backlinks
Internal links significantly improve user experience by facilitating easier navigation. These links guide readers to other pages on your site, increasing time spent on site.
By placing more internal links on your site and blog, you help search engines find, index, and understand all pages on your site.
Don't forget backlinks—external links pointing to your site greatly impact SEO and rankings.
Google views each link to your site as a vote of confidence in your content's quality. Ensure backlinks are high-quality.
Quality backlinks come from reputable sites, boosting your Domain Authority. Always check the Domain Authority of sites you consider for backlinks (scores range from 70 to 100).
7. Improve your website's speedSlow loading times penalize your SEO. Analyze and speed up your site using Google PageSpeed Insights.
Google and other search engines may downgrade slower pages, resulting in immediate traffic loss.
A speed analysis pinpoints hosting, image weight, or extension issues.
8. Optimize your website for mobileOver half of global web traffic comes from mobile devices (Statista).
Mobile users expect a different experience—fast, accessible information like phone numbers or addresses.
53% of mobile visitors leave a page if it takes over 3 seconds to load (Google).
Ensure easy navigation, accessible content, and avoid heavy graphics.
9. Use platforms like Quora for keyword researchMillions use forums like Quora daily, offering insights from industry experts.
Reviewing popular threads on Quora provides keyword insights and blog topic ideas.
10. Share on social mediaSocial media impacts site traffic by increasing content visibility.
Likes, comments, and shares drive traffic to your site.
For more SEO tips, check out our previous article.