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Nowadays, it's very easy to open your own online store since the introduction of several e-commerce platforms. No need to write code from scratch. With simple drag-and-drop solutions, anyone can work on their website 24/7, without the need for coders, designers or technical teams to help them complete the process. What's even more surprising is that there are millions of businesses and online stores using simple eCommerce website builders to support their huge enterprises. However, designing and launching a website is one thing, and getting endless traffic and sales from your online store is quite another.
In this article, we share with you 7 useful eCommerce tips that will come in handy before you launch your online store.
1. Set up eCommerce site monitoring
One of the first things you need to do is determine how you're going to track site traffic and conversions. One of the most popular ways to do this is via Google Analytics. This requires you to insert just a small piece of code into your site for configuration and the rest is pretty straightforward, although you will need to set up e-commerce tracking and establish your sales targets.
However, Google offers several excellent tutorials on this subject, so I won't go into the details. Instead, I'll just say that the convenience of being able to see how your site is performing across a variety of metrics is a godsend for already overburdened business owners.
So, before you launch your online store, you need to know how your website is performing through a range of metrics such as conversions on landing pages.
2. Be present on social networks
It's important to be present on social networks when you want to create your online store. They're great channels for reaching an audience that will be discovering your product/service for the first time, so you'll need to create a compelling profile!
I'll leave you with some tips to help you enter the world of social media with finesse.
For all your logins, try to have the same username for each one. Don't necessarily try to be present on every social media platform. It's better to focus on a few, making your profile and engagement compelling enough rather than scattering your efforts.
And play it safe.
Also, play up the personalization of your profile and cover photos if you really want your brand to stand out!
3. Comparing and choosing the best eCommerce platform
In today's market dynamics, the most affordable and feasible way to open your online store is to use an eCommerce platform. But which one should you choose? There are several options available, each catering to different needs and scales of operation. From industry giants like Shopify and WooCommerce to specialized platforms like BigCommerce and Magento, the choices can be overwhelming. It's essential to consider factors such as ease of use, scalability, pricing structure, available integrations, and customer support when making your decision. Taking the time to evaluate these aspects will ensure you find the eCommerce platform that best suits your business goals and requirements.
4. Choosing a relevant domain name
Choosing a domain name for your eCommerce site is an important step in selling on the Internet and effectively implementing a strategy. The latter must be simple, easy to remember and, above all, represent your brand. There are several CMS solutions like zyro, which offer free domain names if you subscribe to one of their packages.
5. Choosing the right tariff package
In this step, the first thing to do is choose a platform based on its feature set. There's no need to choose an eCommerce site with a long list of features - which can lead to huge losses in your wallet.
Many platforms provide basic functionality at an affordable price. Some platforms even offer users a free trial period, often of 14 days, to determine whether the platform meets your needs.
The more the better.
6. Promote your eCommerce store
In order to gain ground with your target customers, you absolutely must learn how to promote your online store while avoiding committing the main https://www.parkour3.com/en/blog/the-11-mistakes-to-avoid-for-an-e-commerce-website.
It doesn't matter which eCommerce platform you choose, if you don't promote your eCommerce store it's likely to be strongly felt in terms of sales.
We advise you to set a budget for marketing which, if done right, will provide you with much-needed traction, even before your online business gets off the ground. And to drive your pre-launch strategy, learn more about paid advertising such as Google Ads.
7. Setting up a newsletter
One of the most powerful marketing tools, even today, is the newsletter. Think about it: staying in your subscribers' inbox is still something ;). Knowing how to use it gives you the opportunity to distribute news, discounts and useful information to your prospects. Choosing an email marketing platform is a step not to be overlooked.
There you go, no more excuses to delay your project. All you have to do now is get ready, and then launch your online store by following these few tips!