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HubSpot's Sales Hub is a comprehensive sales platform that helps Sales teams manage their sales process more efficiently. One of the Sales Hub's most useful tools for generating new leads is meeting links. We explain how you can use Sales Hub's meeting links to generate new leads!
1. Create a customized meeting link
To create a custom meeting link in HubSpot's Sales Hub, you first need to access the sales tab from the main menu and click on "Meetings" in the main menu. From here, you can create a new meeting link and customize the parameters to suit your needs. For example, you can specify the time slots in which you are available, the duration of meetings and reminder options for participants. Once you've created your customized meeting link, you can copy it and share it with your prospects.
You have 3 types of meeting available:
- Individual
- Group
- Round robin
3. Share a meeting link on social networks
You can also share your meeting link on social networks. If you have an active presence on these platforms, you can publish your meeting link and invite prospects to schedule a meeting with you. This can be particularly effective if you participate in online discussion groups relevant to your industry.
When sharing your meeting link on social networks, be sure to include a clear and concise CTA (Call to action) to entice prospects to click on the link and schedule a meeting with you. Here are some ideas for promoting your meeting link on social networks:
- Share your meeting link in regular tweets or LinkedIn posts to let your subscribers know you're available for conversations.
- Create a LinkedIn publication or sponsored tweet to reach a wider audience and encourage users to schedule a conversation with you.
- Join LinkedIn groups relevant to your industry and share your meeting link in discussions to make connections with potential prospects.
- If you're a member of a Facebook community or Slack group, share your meeting link in discussions to encourage members to schedule a conversation with you.
When sharing your meeting link on social networks, remember to follow each platform's rules for promotion and marketing. For example, make sure your posts comply with LinkedIn or Twitter's advertising policies to avoid being banned or penalized by the platform.
If you're an Instagram user, here are also some ideas for promoting your meeting link:
- Use Instagram Stories to share your meeting link with your audience.
- Use hashtags relevant to your industry to reach a wider audience.
- If you have an Instagram business page, use the "Contact" section of your profile to include your meetup link. This will allow your followers to schedule a meeting with you directly from your profile.
- If you organize online events or webinars, use Instagram to promote your meeting link and invite attendees to schedule a conversation with you.
- If you're working with influencers or brand partners, ask them to share your meeting link with their audience. This can help reach a wider audience and generate new leads.
When using Instagram to promote your meeting link, be sure to follow the platform's best practices. For example, use high-quality images or graphics to maximize the impact of your posts. Also, avoid spamming your audience with repetitive sales messages, as this could damage your reputation and discourage subscribers from interacting with your content.
4. Use a meetup link at online events
If you're participating in online events or webinars, you can use your meeting link to invite attendees to schedule a conversation with you. You can include your meeting link in discussion comments or live chats to encourage participants to connect directly with you.
If you run online events such as webinars or workshops, you can include your meeting link in presentations or follow-up emails to encourage participants to schedule a conversation with you. Here are some tips for including your meeting link at online events:
- Include your meeting link in presentation slides as a QRCode or in event descriptions. This will allow attendees to schedule a conversation with you directly from your presentation.
- Use a clear, concise CTA to encourage attendees to schedule a meeting with you. For example, you could say "Let's schedule a chat to find out more" or "Book your time slot now."
- Include your meeting link in follow-up emails to thank participants for attending and offer them an opportunity to schedule a conversation with you. Be sure to include additional information about your company and services to entice attendees to schedule an appointment with you.
By including your meeting link at online events, you can use your presentation time to generate new leads and stimulate conversations with potential customers. Plus, it can help you maximize the ROI of your online events by providing a personalized, engaging experience for attendees.
5. Add a meeting link to your website
Finally, you can add your meeting link to your website. If you have a contact page or services page, you can add a CTA to schedule a meeting with you using your meeting link. HubSpot also offers an embed link to include your meeting link on the page of your choice. This can help boost your authority and increase the chances that your site visitors will get in touch with you to discuss their needs.
Adding a HubSpot meeting link to your website can help you maximize conversion opportunities by offering site visitors the chance to schedule a meeting directly with you.
By adding HubSpot meeting links to your website, you can offer a personalized and engaging experience for your visitors while maximizing conversion opportunities for your business. Plus, it can help reduce friction in the scheduling process by providing an easy and convenient option for visitors to schedule a meeting with you.
Using meeting links from HubSpot's Sales Hub, you can make it easier for prospects to schedule a conversation with you, increasing your chances of converting those prospects into leads.