HubSpot Marketing Hub: 10 questions to ask yourself to make sure the platform is right for you

This article presents 10 self-assessment questions related to your team's levels of knowledge, productivity and effectiveness. You are asked to answer the questions by assigning a score on a scale of 1 (never) to 5 (always). Once you have completed the questionnaire, add up your scores to evaluate your overall performance.

A score between 0 and 40% indicates a significant lack of alignment, which suggests that there are significant gaps in collaboration among your team members.

A score between 41% and 79% indicates poor alignment: you are on the right track, but there is still room for improvement.

A score between 80% and 100% indicates strong alignment. Keep up the momentum! Here are 10 self-assessment questions to ask yourself to ensure that the HubSpot CRM platform and its Marketing Hub is a perfect fit for your team:  

1. My marketing team shares more than just data. They share the same goals, vision and strategic plan as the sales team.
2. My marketing team understands what differentiates our solution from our competitors.
3. My marketing team spends at least 2 hours a week meeting with colleagues outside the department.
4. My marketing team can explain each step of our sales pipeline.
5. My team incorporates customer information from other departments into our marketing strategies and tactics.
6. My team has a process in place to provide the sales team with the marketing content they need.
7. My team is aware of the importance of the number of leads qualified by the sales team (SQL) and can track them in the sales pipeline.
8. My team can measure the impact of their work at each stage of the marketing funnel.
9. My team seeks to develop content that addresses customer challenges and interests, based on feedback from the sales, support, and customer service teams.
10. My team is able to access and use sales, support, and customer service data to make decisions without the help of an analyst.

According to a 2020 LinkedIn report, 86% of marketing professionals focus on accounts already targeted by sales. Therefore, aligning departments within your organization will not only speed up the buying cycle, but also simplify the journey. Marketers are getting better at reaching their audience with the right message, in the right place, at the right time. However, more and more consumers are ignoring these messages. Marketers who develop the most personalized campaigns and messages stand out from their competitors and create a special connection with their audience.

Using your CRM to power marketing allows you to create personalized experiences to attract and interact with prospects, acquire valuable data and leverage it to anticipate their needs at every stage of the buying journey. To optimize these experiences and strengthen relationships with your customers. A CRM should help you to:

• Store marketing engagement and customer data centrally.
• Integrate with other key tools in your technology environment.
• Run and replicate tests based on your results.
• Create custom reports tailored to your needs.
• Personalize content and touch points across all channels.
• Use precise segmentation and targeting.
• Automate marketing tasks.