Your website represents your company's identity online. It's important to choose a content management system (CMS) that fits your needs and growth goals. HubSpot and WordPress are among the largest website platforms on the market today.
If you are considering a website redesign, you will want to compare these two solutions.
In this article, we highlight the strengths and weaknesses of the WordPress CMS and the HubSpot CMS to help you see things more clearly!
HubSpot is a CMS that has several integrated tools such as CRM or sales and marketing management system. Tools developed with the objective of helping you to sell your products successfully.
WordPress is a free CMS. In addition to being a blogging platform, you can create a website with minimal investment using this tool. WordPress is the most popular CMS available and accounts for 25% of websites on the internet. However, as a platform, it is very basic and requires plug-ins or themes and other tools to customize it and achieve your sales goals.
This is the main purpose of a CMS. You will find all the necessary tools to create and enrich your blog.
HubSpot has a clear and user-friendly interface, helping you focus on writing your content. It has several built-in features to create and optimize your article faster. There are several features such as text editor, social media publishing, image support, mobile optimization, SEO and many more.
It was created as the best solution for blogs, so much so that it is the strongest in this segment. However, just about anything you want to do besides text articles, you'll need a plugin or a customizable theme.
They are essential to convert, captivate your visitors and personalize your website, however, with these CMS, you can easily and flexibly create a landing page according to your needs.
It gives you a complete set of tools for you to create your landing page. Its templates are responsive and you can always customize your pages, it has an easy to handle interface (drag and drop), in addition to offering other possibilities such as creating forms, integrating images, colors and much more.
It offers a variety of themes and custom plugins to help you create your pages with a more professional look. However, most of these plugins or themes are versatile, easy to handle, but they are paid.
In the digital world, your website is your best seller. With the right CMS, you can manage your website and make it look very professional.
Simplicity and ease of use reign in this CMS. Its drag and drop interface allows you to create individual custom pages. This CMS allows you to customize your content well, thanks to its flexible themes, which make the creation and integration of your content very easy and tailored to your needs. The result is beautiful, fully optimized sites that are perfect for helping you achieve your goals.
Although very versatile, WordPress sites tend to be very similar because of the basic tools in place to keep your content organized and accessible. Editing a page is relatively simple and those updates are visible immediately. But if you want robust options for customizing your pages, you'll need a plugin or theme with specialized tools for customizing websites.
A website without search engine optimization (SEO) is like having a store without a door... You need your audience to find your products on the Web.
Digital inbound marketing relies on a solid foundation of keyword research and on-page SEO. HubSpot comes with SEO tools already included.
When you first sign up for WordPress, you do not get any native SEO functionality. However, you can access free or paid SEO plugins. In fact, the vast majority of bloggers and marketers who use WordPress rely on a handful of third-party SEO tools.
Another important point that a CMS must have, the data analysis capabilities, they are made to allow you to improve your strategy and achieve your goals.
This CMS has one of the best CRM tools in its class, it's comprehensive and well organized, you'll find all the necessary information in one place. You'll have access to content data (basic or advanced) to help you track: bounce rate, revenue, page performance, traffic sources and much more.
In this CMS, measuring site performance is a bit more complex. As a rule, you need to introduce a third-party CRM plugin that will allow your website to access, for example, Google Analytics. Also, depending on your needs and goals, this plugin will not be free, which will increase your monthly cost.
Your website and your social networks must go hand in hand. Without integration with social media, you will not be able to distribute your products/content to your community.
The CRM platform has ideal tools for managing social media, you can measure and evaluate if your social media strategy is working by looking at social media analytics.
WordPress doesn't have many basic features to help you share more easily on social networks. In fact, you'll need third-party plugins to monitor your media and social reach - just one more plugin to integrate into your site.
If you'd like to create a small website, a showcase site to promote your products and services without too many resources, WordPress will be the best option.
However, if you need a website with more features, such as SEO, an easy-to-handle CMS like HubSpot will be the right choice: it will provide you with everything you need, as well as a unique experience in the digital world.
There are many other reasons to use the HubSpot CRM platform and its 5 hubs, including the CMS Hub. In fact, you can check out our article that mentions the 40 reasons to adopt this CRM platform.