There are several applications and connectors for HubSpot, making it a powerful platform. Some of these connectors are unknown while others are very popular. These connectors can definitely increase the productivity of marketing and sales teams. Using these connectors can help you accelerate the return on investment of the HubSpot platform.
So here are 12 connectors and applications that can be used with HubSpot to improve the productivity of your marketing and sales teams. I’ve also provided links to the HubSpot knowledge base to help you configure the tools.
Obviously, these two are a must. By using your Gmail or Outlook account connection, you don’t have to use the HubSpot platform to log all your emails and contacts. Simply connect your account to HubSpot and install the HubSpot for Gmail (or Outlook) application and you’re done. You can add your contacts directly to your mailbox. You can also choose to “track” emails, that is to say to be informed if the person opens your email.
Directly in Gmail or Outlook, you can also quickly access the contact’s file to add notes, opportunities, complete the contact’s file or add tasks. All these elements are then visible in the right sidebar of your application. This is a tool that is completely free since HubSpot’s CRM is free.
The big advantage here is that it doesn’t take any more time to use HubSpot CRM. In fact, you save time by using this connection. Isn’t that the point of a CRM after all?
Install HubSpot Sales for Gmail, Office 365 and Outlook With the HubSpot Sales extension for Chrome
Another free connector is the connection with your Outlook or Gmail calendar. Just like the Calendly tool, you can create links for your contacts to save an appointment directly in your calendar, according to your availability. You will save a lot of email by using this feature. The appointment is automatically added to your calendar and that of your contact. It is possible to create several different links with different availabilities. It is integrated in the HubSpot plug-in for Gmail and Outlook. The link is easily integrated into your emails. You can even add it to your signature if you want. What's interesting is that you can consult statistics to know which prospecting email generates the most appointments, everything is automatically recorded in the platform. Use HubSpot's calendar sync with Google Calendar or Outlook Calendar
Not many people know that HubSpot can manage your campaigns directly on the platform. HubSpot not only allows you to create campaigns, but obviously to track them. For example, if you create a lead generation campaign (with a form on LinkedIn), your leads will be directly integrated into HubSpot.
My colleague Cécilia published an article on this subject recently. HubSpot also allows you to manage your social media and automate posts on Facebook and LinkedIn. The statistics of your posts are transferred directly into HubSpot, you can track the engagement rate and identify the most popular posts.
Manage your Google ad campaigns in HubSpot
Connect your LinkedIn Ads account to HubSpot
Connect your LinkedIn Ads account to HubSpot to manage
Connect your Facebook ad account to HubSpot
Create and publish social posts
WordPress Plugin: CRM, Forms, Live Chat, Email, & Analytics
HubSpot Salesforce CRM Integration
Google Sheets Integration for HubSpot | Connect this Integration
Vidyard is a video creation tool that allows you, for example, to make a demo of an application and share it by email or on social media. This software is interesting for 'video selling', a concept that is becoming more and more popular. You can simply, from your browser, record what you are doing. The recording of your screen can also be used for technical support. It is then possible to insert these videos into emails - the tool is synchronized with HubSpot. You'll also get statistics that show whether the recipient of your email opened the video and what the viewing percentage is. If you use the paid version of Vidyard, the statistical data of your video views will be available on HubSpot and you can create (automated) workflows or contact lists based on this data.
Vidyard HubSpot Integration | Connect Them Today
Use HubSpot's integration with Zoom
Mailchimp HubSpot Integration | Connect Them Today
Create a chatflow for Facebook Messenger
Use HubSpot's integration with QuickBooks
When I started writing this article, HubSpot had not announced the launch of Operations Hub. This new HubSpot module allows connection with syncing (either one way or both ways) with 25 platforms such as Microsoft 365, SalesForce, AirCall, MailChimp, ZenDesk, Magento 2, Stripe and Zoho CRM.
Synchronization features are included for free for all HubSpot customers. The full list of applications you can manage data synchronization with in Operations Hub is available here: Data sync by HubSpot.
I hope this article has convinced you to connect other software with HubSpot. The more you use HubSpot as a platform, the more you'll get out of using it! This will undoubtedly greatly improve the productivity of your sales and marketing teams.
And if you’re still not convinced that HubSpot can meet your sales and marketing needs, we invite you to see our article on 40 reasons to use HubSpot.
