Here are some strategies for generating leads based on some of the most popular platforms.

Generate leads on Facebook

Facebook has promoted itself as a tool for generating leads from the very beginning. Originally, companies could insert outbound links in their publications and include information in their bios to attract strangers to their website. However, when Facebook Ads were launched in 2007, and algorithms began to favor accounts that paid for advertising, things took a sharp turn. Companies were now using Facebook primarily for the generation of leads. Facebook has therefore created lead (Lead Ads) to cater for this demand. The platform also allows corporate accounts to display a simple CTA at the top of their page to direct users directly to their website.

Generate leads on Twitter

Twitter offers Twitter Lead Gen Cards, "cards" that let you generate leads directly in a tweet without even leaving the site. The prospect's name, email address and Twitter username are automatically inserted into the card. All they have to do next is click "Submit", and you're left with a new lead. (Tip for HubSpot  users: you can link Twitter Lead Gen cards to your HubSpot forms. Click here to find out more).

Generate leads in B2B on LinkedIn

Since its inception, LinkedIn has continually improved its presence in the advertising space. Linkedin's strength lies in the professional data it holds in connection with user accounts. Demographic data such as job title, seniority level, department and position held are continually updated. When it comes to leads B2B generation, this platform is a serious competitor to other players offering segmentation criteria in the same sector.  Linkedin offers a multitude of means of data collection including Lead Generation form possibilities. When a user clicks on a CTA, the form is automatically populated with their profile data, making it easier to collect information.

Generate leads with cost-per-click (CPC)

By cost-per-click (CPC) we refer to ads on search engine results pages (SERP or search engine result page). Google receives 5.6 billion searches a day, making it a platform of choice for many advertising campaigns, particularly for generating leads. The factors that will ensure your CPC campaign performs well will be user traffic on Google in general for your targeted terms, and your budget, to name but a few.

Now that we've covered strategies for generating leads  in this article, we'll give you 6 tips for generating effective campaigns in the next.