Managing advertising campaigns with HubSpot: what are the advantages?

HubSpot, a magical tool designed for companies to support them in Inbound marketing. Among other things, this software enables you to track the various stages of a contact's progress through the buying process, build customer loyalty,  automate informative content to send to your prospects, easily and autonomously share your publications on your various social networks. In this article, you'll learn more about managing advertising campaigns with HubSpot. As well as being useful for the analysis side, setting up your advertising campaigns with HubSpot's tool is easy.

Why manage advertising campaigns with HubSpot?

Marketing professionals and inbound marketers in particular can have a special relationship with advertisements. On the one hand, advertising is a very useful tool for driving traffic to your website, building trust with your audience and increasing sales. On the other hand, many people fear that their ads will be a nuisance to the public, leaving potential customers with a negative view of their company. Which is exactly the opposite of the purpose of advertising.

However, HubSpot's tool helps us in this process. Thanks to market segmentation and precise targeting of the audience you'll be offering your ads to, it will be possible to have greater certainty of achieving the desired results.

The HubSpot Advertising tool is a great help in this process.

HubSpot's Advertising tool lets you use data from your CRM to create highly personalized and targeted advertising campaigns. So you can know exactly which ads are converting prospects into customers, and understand which ads aren't.

Thanks to this platform, it's actually possible to manage your own advertising campaigns on social networks. Simply connect your corporate accounts to your HubSpot portal. From there, all that's left to do is concoct the ads that will benefit your business.

What are the benefits of managing advertising campaigns with HubSpot?

Measure the return on investment of your campaigns

First of all, in addition to measuring impressions, clicks or even cost per click, you'll be able to measure the return on investment of each advertising campaign. The tool lets you see the contact history associated with each campaign and all the transactions associated with it. This gives you a complete picture of what that contact has done while interacting with your campaign.

Automatically synchronize contacts from your lead generation campaigns

Then tracking lead generation campaigns is highly relevant.I'll give you an example:

If you've launched a lead generation campaign on LinkedIn that includes a Lead Gen form, you're going to have to manually upload the list of contacts who have filled in your form. Whereas here, thanks to HubSpot's native LinkedIn integration, when a prospect submits the form for a lead generation ad, they're created as a new contact in HubSpot. Excellent, isn't it?

And the same goes for Google Ads and Facebook Ads. One conversion on a form = one new contact in HubSpot.

The great thing is that you'll then be able to segment your contacts, organizing the relationships your company has with its prospects, leads and customers according to their buying journey.

Create similar audiences

Finally, among the very interesting features is the creation of similar audiences. You can use this feature to create similar audiences based on your best customers, or customers who have purchased the highest value products, or the sectors your target customers work in, etc. Great for reaching more people!

And now, how to create advertising campaigns with HubSpot?

If you've never used the Advertising function in HubSpot, you'll need to perform some configuration. Here's how to connect your Google Ads, Facebook or LinkedIn account to your HubSpot account:

1. Log in to your HubSpot account and access your settings.
2. Access Marketing > Ads in the left-hand navigation column.
3. Click on the Connect account button and follow the instructions.

Once your account has been synchronized, go to Marketing > Advertising in the top navigation pane of your HubSpot account. Here you'll see the Campaigns, Audiences and Analytics tabs.

And this is where it gets interesting!

In the Campaigns tab, you'll see all your current campaigns and an overview of the various metrics (impressions, clicks, total number of contacts, amount spent, etc).

All campaigns that have run or are currently running in Google Ads, Facebook or LinkedIn will be displayed here. So don't panic, if you've already launched campaigns on your various platforms your campaigns will appear fine in HubSpot's tool!

You can pause or activate them directly in HubSpot using the on/off button on each campaign. Clicking on a campaign gives you access to your ad groups (if you've set any up), ads, keywords and negative keywords.

In the Audiences section, you can see all the contact lists, website visitors and similar audiences generated in HubSpot. In Google Ads, an audience can come from a variety of sources, whether website visitors, customer lists, demographics, interests, geography, etc.

In the Analyses tab, you'll be able to monitor all your ads. This is where HubSpot data and Google Ads data really start to mesh.

You can compare and attribute new contacts and/or revenue to the ads you've been running.

Ready to create your campaign with HubSpot? HubSpot details the process:

Create a Google Ads campaign

Facebook and LinkedIn Ads campaign

Parkour3 is a Diamond-certified HubSpot partner agency. We can assist you in creating your advertising campaigns with HubSpot's tool. To discover the reasons for choosing HubSpot, we recommend that you consult the following article: choose HubSpot: the 40 reasons to opt for this CRM platform.