New AI blog generation functionality with HubSpot's Content Hub

Artificial Intelligence (AI) has become a powerful engine of transformation in content creation. With advances in AI, marketers can now automate and personalize content on a previously unimaginable scale.

HubSpot's AI, integrated into Content Hub, provides opportunities to generate quality content that strategically aligns with your business objectives and precisely meets the needs of your audience.

Relying on machine learning algorithms, HubSpot's AI learns from your previous content initiatives and continuously optimizes the production of new articles. This allows you to maintain a dynamic and relevant online presence, while freeing up time to focus on other aspects of your marketing strategy.

View our webinar on Content Hub 👇

How to set up and use AI blog generation in Content Hub

Configuring and using AI blog generation in HubSpot's Content Hub is a very intuitive process. 

Start by defining the subject of your content and the keywords associated with your industry. HubSpot's AI tool will then guide you through the steps of creating your blog, from ideation to publication, suggesting catchy headlines, relevant subtitles and SEO-optimized content.

You can also customize your content to suit your needs.

You can also customize the tone and style of your articles to match your brand and target audience 👇

Once you've created a satisfactory draft, all that's left to do is revise and refine the content before publishing directly from the platform, automating a significant part of the content creation workflow.

Optimizing SEO: Maximizing the visibility of your AI-generated blogs

Search engine optimization (SEO) is essential for ensuring the visibility and reach of your online content. HubSpot's AI features for blog generation are designed to automatically optimize every article for SEO. This includes suggesting relevant keywords, creating compelling meta descriptions and suggesting effective backlinking strategies.

These AI tools not only increase the chances of your content being discovered by your target audience, they also help you follow SEO best practices without requiring specialist technical skills. AI analyzes and adapts to constant changes in search engine algorithms, enabling you to stay competitive in the ever-changing digital landscape.

Best practices for effectively integrating AI blogs into your overall marketing strategy

Integrating AI blog generation into your marketing strategy must be done carefully to maximize impact. Ensure that AI-generated content aligns with your editorial calendar and supports your current marketing campaigns. Use the data and insights provided by the AI tool to understand your audience's content preferences and personalize topics accordingly.

It's also important to maintain consistency in your brand voice and ensure that every AI-generated article is reviewed by your team to check the quality and human touch of your content.

Google and AI: Something to keep in mind!

Following the Main Google update in March 2024, it has been found that AI-generated content can harm your website's Google rankings. But using AI tools like ChatGPT or Jasper isn't directly responsible for lower rankings. What really matters is the quality of your final content.

AI-generated content can affect Google rankings by ignoring certain essential rules, such as appropriate use of keywords and demonstration of expertise. Generic content, or content too packed with specific keywords, can be perceived as spam and result in manual action by Google, or even complete de-indexing of the site.

To make effective use of AI-generated content without damaging your rankings, it's crucial to add human intervention between the AI platform and your website pages. Human edits and revisions prevent content from being detected as automated by Google.

By integrating this step into your content creation process, you can take advantage of AI platforms while maintaining good Google rankings!