Why migrate from Salesforce to HubSpot: an analysis of the benefits

Changing CRM platforms is a strategic decision that can have a significant impact on customer relationship management, internal processes and, ultimately, the bottom line. Although Salesforce is recognized as a powerful and popular solution, many companies are choosing to migrate to HubSpot.

Why? The reasons go far beyond mere preferences: HubSpot offers tangible benefits in terms of efficiency, user experience and costs. This article explores these benefits in depth, to help you understand why more and more companies are making the switch.

1. An intuitive interface that simplifies day-to-day management

One of the challenges encountered with Salesforce is its complexity. While the platform is rich in features, this richness is often accompanied by a steep learning curve, requiring intensive and sometimes costly training.

HubSpot, by contrast, is designed with a user-centric philosophy. Its streamlined interface makes it easy to navigate and configure tools without requiring advanced technical skills. This simplicity encourages rapid adoption by teams, reducing the time wasted in understanding how to use the tool.

In addition, navigation in HubSpot is intuitive, minimizing user frustration. For example, clear menus, customizable dashboards and context-sensitive notifications make daily tasks much smoother. This ease of use translates into considerable time savings and increased productivity within the first few weeks after migration.

2. A transparent, fit-for-purpose business model

Unforeseen costs can quickly become an issue with Salesforce. Many key features, such as advanced automation or certain integrations, require additional subscriptions or additional fees. This can make it difficult to accurately estimate the long-term budget.

HubSpot, on the other hand, relies on transparency. Its packages are clear and include many essential features right from the basic subscription levels. For companies wishing to test the platform without commitment, HubSpot offers a free CRM that already covers many of the basic needs, such as contact management and performance reporting.

HubSpot's pricing structure, however, is based on the principle of transparency.

This affordable pricing structure enables companies to better plan their investments while avoiding unpleasant surprises. What's more, HubSpot often offers discounts or flexible options for SMBs and startups, making it a particularly attractive solution for growing businesses.

HubSpot's affordable pricing structure makes it easier for businesses to plan their investments, while avoiding unpleasant surprises.

3. A natural alignment between marketing and sales

Salesforce is an excellent tool for sales management, but it sometimes lacks synergy with marketing efforts. In the absence of robust integrations, data between the two departments can remain siloed, creating inefficiencies.

HubSpot takes a different approach by natively integrating marketing and CRM tools on a single platform. For example, marketing teams can easily create and track automated campaigns, while sales teams have complete visibility of the customer journey.

This fosters greater alignment between marketing and CRM.

This promotes strategic alignment between the two departments, reducing silos and improving communication. What's more, with tools such as lead scoring, HubSpot helps teams prioritize their efforts, which increases conversion rates and improves overall collaboration.

This promotes strategic alignment between the two departments, reducing silos and improving communication.

4. Automation tools that save precious time

Automation is essential for optimizing internal processes and freeing up time for higher value-added tasks. Salesforce offers robust automation tools, but implementing them may require advanced expertise or the involvement of developers.

HubSpot, on the other hand, simplifies automation for all users. Thanks to its intuitive interface, creating workflows, automating email follow-ups or triggering actions based on specific behaviors becomes accessible to anyone who has mastered the basics of digital marketing.

HubSpot, on the other hand, makes automation easy for all users.

For example, a company can easily set up a workflow to send a personalized email to a prospect after a website interaction, all without coding. This level of accessibility enables small teams to maximize their efficiency without relying on external resources.

5. Customer support that makes a difference

Changing CRMs can be a daunting process. HubSpot understands this reality and offers personalized support to ease the transition. From the outset, companies have access to specialists to guide them through account setup and data migration.

In addition to this human accompaniment, HubSpot offers a wealth of free resources via its HubSpot Academy. Training courses, certifications and webinars enable users to get the most out of the platform quickly.

Salesforce, although it also offers support, is often perceived as geared towards large enterprises, with solutions sometimes less suited to smaller structures. This difference in approach to customer service gives HubSpot a clear advantage for companies looking for an accessible, committed technology partner.

6. Better understanding through accessible analytics

The ability to harness data is key to any modern business. Salesforce offers powerful analytical tools, but their complexity can limit their adoption by non-technical users.

HubSpot offers a more accessible alternative with customizable dashboards and simple-to-create reports. Whether you want to track the performance of your marketing campaigns or analyze your conversions, HubSpot makes this information easily usable by all teams.

HubSpot offers a more accessible alternative, with customizable dashboards and easy-to-use reports.

For example, a marketing manager can view the ROI of a specific campaign in just a few clicks, without needing the help of an analyst or administrator. This democratization of data analysis improves decision-making throughout the company.

7. Fluid integration with third-party tools

Companies often use a combination of tools to manage their operations, from email to project management. HubSpot excels in its ability to integrate easily with popular solutions such as Gmail, Slack, Zoom and WordPress.

While Salesforce also offers integrations, these often require more complex configurations or the purchase of additional connectors. With HubSpot, configuration is quick and requires few technical resources. This enables companies to quickly adopt new tools without disrupting their existing processes.

8. Lower long-term total cost of ownership

Total cost of ownership (TCO) is a key factor when choosing a CRM. Although Salesforce is renowned for its advanced functionality, the costs associated with licenses, customizations and technical support can quickly add up.

HubSpot stands out for its more affordable TCO. Not only are its subscriptions generally cheaper, but many key features are included at no extra cost. By reducing reliance on external resources for maintenance and integrations, HubSpot helps companies achieve significant cost savings.

9. An inspiring community and educational resources

Finally, HubSpot benefits from a dynamic community of users, partners and experts who regularly share their knowledge. The HubSpot Academy offers free courses, ranging from how to use HubSpot tools to advanced marketing strategies.

This accessibility reinforces platform adoption and helps teams stay up to date on best practices. Compared to Salesforce, which often targets a more technical audience, HubSpot is positioned as a more inclusive and collaborative solution.