Interview with Marie-Hélène Dubeau In a world of accelerating digital transformation, the synergy between sales and marketing is [...]
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In a hyper-connected world where consumers seek instant, fluid and personalized interactions, conversational marketing is [...]
The field of business-to-business (B2B) marketing in Canada and Quebec is constantly evolving. For sales and marketing leaders, a [...]
AI in prospecting and sales: an inescapable revolution In an increasingly competitive B2B environment, the ability to identify, [...]
In a world where 78% of sales managers say lead management is more complex than ever, predictive artificial intelligence (AI) is [...]
The silent revolution transforming B2B marketing In an environment where 73% of B2B decision-makers say the buying process has [...]
Why is marketing automation a must in 2025?
Why HubSpot is your essential SEO ally
Artificial intelligence (AI) has established itself as an essential tool for companies seeking to optimize their marketing and [...]
In this video, Émilie, HubSpot expert at Parkour3, explains how the sales pipeline works in HubSpot, a key Sales Hub tool. She [...]