The Anima-plus group wanted to develop a website to standardize the network of several clinics of the veterinary group. The goal was to simplify the management of the site by using an open source solution. In terms of design and customer experience, Anima-plus wanted to express the emotion and affection of animals through their new website.
Parkour3 focused on the unique aspect of the group’s customer experience. The team created a warm and comforting design. It was designed to highlight the animal’s lifestyle in order to create an emotional experience for the user. Making an appointment is now much more accessible via the website and an education section for the clientele has been added with many articles and practical videos. It is with pride that this website redesign project won a Boomerang Grand Prize in 2016.