All our projects
CATEGORIES
HubSpot
Website
Training and marketing
Effecto
MANDATE
EFFECTO, a company specializing in the processes and processes of wood processing plants, faces several challenges for its marketing. The wood processing industry in Quebec lags far behind in optimizing processes through digital technology, which requires in-depth education of sawyer customers and lengthens the purchasing cycle. In addition, the current EFFECTO product architecture is difficult for customers to understand, and the company’s brand image lacks notoriety and consistency. Promotional efforts, including website, online presence and events, are inconsistent and insufficient to support customers in their buying journey. Social media presence is almost non-existent. The key marketing objectives are to improve the brand image, increase the company’s awareness both in Quebec and in new markets, and generate quality leads while reducing the duration of the buying cycle. The SEO performance of the site was also a priority for the client.
HubSpot
Training and marketing
Digital marketing
Braindate
Mandate
Braindate is a web-based platform that facilitates meetings and knowledge sharing between event participants. In today’s business environment, process efficiency, and personalization are crucial to maintaining a competitive edge. Our project focused on a holistic optimization of the lead management and qualification stages, exploiting the advantages of automation. The aim was to create synergy between different corporate functions, thereby fostering an exceptional customer experience and tangible results.
Website
iREx
MANDATE
The Institute for Research on Exoplanets – IREx – brings together the best researchers and their students to take full advantage of major observational projects underway or planned, with the ultimate goal of finding life elsewhere. The mandate consists of redesigning the IREx website to improve its online presence. The current site was developed by a UDeM department and no longer meets the Institute’s needs. Navigation and ergonomics are not in line with current best practices. The aim is obviously to create a website that will help the organization achieve its objectives.
HubSpot
Training and marketing
Digital marketing
Petal
MANDATE
Petal offers healthcare organizations a secure, cloud-based platform for orchestrating patient care delivery based on real-time data. In the age of operational efficiency and immersive customer experience, our project focused on the in-depth restructuring of the contact lifecycle and lead qualification. This involved implementing major innovations designed to optimize every stage of the journey, from initial interactions through to conversion and beyond.
HubSpot
Training and marketing
Immofacile
Mandate
Immofacile is a training school for all levels and types of real estate investor. At a time when integration and automation are key elements of operational efficiency, our project tackled an ambitious challenge: the integration and connection of multiple Hubs at Enterprise level, as well as the migration of an entire customized ERP system to the HubSpot CRM platform. This strategic deployment required meticulous planning and precise execution to ensure a smooth transition and optimum synergy between different aspects of the business.
HubSpot
Training and marketing
Digital marketing
Prével
MANDATE
Prével asked Parkour3 to help it deploy the HubSpot CRM platform to optimize customer relationship management and sales opportunities. Prével wanted to energize its sales process according to the best practices of inbound methodology. Since the adoption of a new CRM required the elaboration of its sales process and the design of automated tasks and personalized properties, Prével called on our team of consultants to support it in this transformation. Throughout the project, our team of HubSpot consultants segmented the steps, criteria and phases of the sales and purchasing journey to develop a standardized, automated lead nurturing procedure. These training sessions and several hours of coaching were prioritized to ensure that managers, sales and marketing teams understood all the proposed functionalities.
HubSpot
Website
Digital marketing
Proceco
MANDATE
As part of Proceco’s digital transformation, the Parkour3 agency was commissioned to completely redesign their website using HubSpot’s Marketing Hub and CMS Hub solutions. The aim was to improve the user experience, increase online visibility and generate qualified leads through the integration of these powerful marketing tools. The web redesign project using HubSpot’s Marketing Hub and CMS Hub enabled Proceco to boost its online presence. Thanks to a user-friendly interface and autonomous content management, the marketing team can now fully exploit the potential of its website to support the company’s growth in the digital world. HubSpot’s powerful tools have played a key role in optimizing conversions, increasing qualified leads and raising Proceco’s profile in the industrial cleaning equipment market.
Website
CCSI
MANDATE
The CCSI is two teams of professionals who, through the Cégeps de Sainte-Foy and du Vieux Montréal, have a mandate to support the development of autonomy in the public and subsidized private college network and the harmonization of their practices in the reception, organization and delivery of services to students with disabilities, within the framework of a memorandum of understanding. The mandate involves redesigning the CCSI website to better meet the needs of its members. It aims to review the website’s architectural organization to facilitate user access to information. The site’s current structure has led to a disorganization of information, which has been placed in different places by different people, without a common logic.
Website
Digital marketing
E-commerce
Képup
MANDATE
Kepup.com consists of an e-commerce website and application offering a price comparison tool, a social media platform providing easy-to-understand solutions for building, renovating and decorating projects, aimed primarily at individuals and small businesses, as well as an online boutique selling decorating items, woodworking tools and clothing. The mandate consists of creating Képup’s digital ecosystem. It will involve developing the company’s brand image and the message conveyed to visitors. Képup will establish itself as a social media reference, with attention to detail and a user experience-oriented website.
Website
Datahex
MANDATE
Datahex markets software to help food companies adopt globally recognized food safety standards. The Datahex team commissioned Parkour3 to modernize their website and help generate business opportunities through targeted media placement and digital marketing. Datahex wanted to benefit from a new visual and an optimal user experience. This redesign was carried out with the help of HubSpot CMS to facilitate the management of the content of the new site and meet the market requirements in terms of technical optimization.
HubSpot
Website
Training and marketing
ETI Converting
Mandate
For over 20 years, ETI Converting has been providing the equipment and solutions that label printers and converters need to design and manufacture cutting-edge products that stand out from the crowd. Having previously been accompanied by the Parkour3 team for strategic planning, coaching and training in connection with the implementation of the HubSpot CRM platform, the ETI team commissioned the agency to redesign its website using HubSpot’s CMS.
Website
Training and marketing
Digital marketing
Lainco
MANDATE
Lainco is a company specializing in the design of structural steel buildings. His expertise lies mainly in the realization of complex projects. The mandate consisted in redesigning the website for the American market of Lainco in order to improve its design and its online presence. The previous site was very poorly adapted to new technologies and did not meet the expectations of the company’s management and customers. The content was outdated and had not been updated for several years.
HubSpot
Soucy Baron
MANDATE
Soucy Baron wanted to adopt a CRM platform to facilitate the management of their contacts and to automate their marketing efforts. Parkour3 being a HubSpot partner, they turned to our consulting services team for help. Before starting any project, we always take the time to sit down with the team to understand their expectations and establish a concrete plan for the coming weeks.
HubSpot
Training and marketing
Digital marketing
PMI-Montreal
MANDATE
PMI-Montreal is recognized across all industries for its ongoing contribution to excellence in project management practices. At a time when the business world is undergoing constant digital change, our initiative focused on supporting the implementation of a solid digital strategy. This approach was guided by a desire to strengthen its online presence and fully exploit the potential of digital marketing, with an emphasis on the strategic accumulation of customer information.
Digital marketing
Sainte-Anne-de-Bellevue
MANDATE
The city of Sainte-Anne-de-Bellevue asked Parkour3 to help review its digital marketing strategy to improve the positioning of the city’s tourism destinations and events, with a particular focus on promoting its offer to families in the surrounding areas and to the local population.
Training and marketing
Ville de Laval
MANDATE
The city of Laval wanted to learn about Google Analytics in order to be able to effectively analyze their data. They turned to us to acquire new knowledge in order to become autonomous at the end of the project. As we believe that it is much easier to learn when you are present and participate in the production, we chose to do several workshops with them.
HubSpot
Systemex Automation
MANDATE
Systemex wanted to integrate a CRM platform with automation in order to identify potential customers, define a complete sales process and automate several repetitive actions. They therefore turned to our consulting services team, a HubSpot partner, to carry out this project with them. Since the Systemex team was already using a contact management software, a data transfer had to be done in order to keep the contacts, companies and previous transactions in HubSpot.
Digital marketing
Windigo Aventure
MANDATE
The Analytics training allowed Windigo’s team to gain autonomy to :
HubSpot
Training and marketing
La Factry
Mandate
La Factry wanted to use a CRM platform to improve its contact management and centralize its sales process and marketing efforts in one place. As a HubSpot Diamond Partner, La Factry turned to us to configure their platform and train their team on the various features.
HubSpot
Website
Training and marketing
ETI Converting
MANDATE
ETI Converting wished to use a new CRM platform with integrated marketing tools. To help them with this, they sought out our consulting services team. The objectives of this collaboration were to import the data contained in their old platform, customize the HubSpot platform to their needs and build marketing strategies to boost their sales.
HubSpot
Website
Training and marketing
Impack
MANDATE
As part of the creation of its learning center, Impack, a company specializing in the analysis of work methods and the design of equipment for packaging manufacturers, decided to overhaul its entire website. With a presence in over 27 countries around the world, the new multilingual site (in six languages) had to be modern, attractive, and as informative as possible to promote organic referencing. We carried out a detailed audit setting out a series of recommendations. This analysis enabled us to comply with best Web development practices while making the presentation of content more dynamic.
Training and marketing
Digital marketing
NüMove
Mandate
NuMove approached Parkour3 for us to train their team on new digital marketing tools. Since digital marketing is a constantly evolving field, it is important for NuMove employees (and future employees) to master digital marketing intelligence. Training was necessary to ensure the company’s competitiveness in its market.
HubSpot
Training and marketing
Briand: Business Intelligence in Philanthropy
MANDATE
Briand Business Intelligence in Philanthropy wanted to implement the HubSpot CRM platform in an effort to simplify the management of its contacts and optimize its email marketing strategy. To simplify the adoption of the platform, Briand turned to Parkour3’s consulting services team.
Digital marketing
Eudonet
MANDATE
Eudonet CRM expands its media placement strategy with the help of Parkour3. The team optimizes its lead generation performance by leveraging an omnichannel presence via Google, Facebook, and LinkedIn. Parkour3 manages the strategy from all angles:
HubSpot
Website
Brandbourg
MANDATE
Brandbourg wanted to optimize its contact management and improve the generation of new opportunities through digital marketing. The team decided to call upon our consulting services team to implement HubSpot as a CRM platform for marketing automation. Our digital marketing consultants clearly identified their needs to develop tailored training to ensure easy adoption of the platform.
HubSpot
Training and marketing
Digital marketing
Logibec
MANDATE
Logibec is a leader in the development and implementation of healthcare IT ecosystems. The ever-changing marketing landscape highlighted the need to integrate innovative solutions to optimize performance. This initiative was marked by a bespoke implementation, where each step was carefully designed to meet the team’s specific needs. The creation of an innovative marketing automation process is the flagship result of this collaboration. At the heart of this process is a plethora of meticulously crafted workflows and customized reports. This transformation has transcended traditional methods, offering a new perspective on optimizing marketing effectiveness.
Website
Opimian
MANDATE
For Opimian, it was a project to develop a new website with the WordPress CMS and the connection of an e-commerce. The goal was to modernize the entire digital ecosystem. We had to ensure the proper integration of the different digital platforms to better retain club members as well as attract new customers. We also created a better user experience on the site and developed an English section. We also optimized the site’s SEO strategy to attract new customers.
Website
Comiccon de Montréal
MANDATE
The Parkour3 team redesigned the Comiccon Montreal website in order to make it more user-friendly and effective for its target audience.
Website
MMQ
MANDATE
After modernizing its brand image, Mutuelle des municipalités du Québec wanted to adapt its entire digital ecosystem. The objective behind this website redesign was to reinforce its notoriety among municipalities with a more concise presentation of its products and services. Finally, the new website had to encourage autonomous management from the MMQ.
Website
Digital marketing
Processia
MANDATE
In the context of an international acquisition and rapid growth, Processia wanted to highlight its new brand image and adapt its website to it. Parkour3 was also mandated to adapt the new image to various communication supports.
Website
Digital marketing
DCM Group
MANDATE
The Parkour3 team developed and implemented a digital strategy to maximize the generation of qualified leads for construction management services in Canada.