Brandbourg wanted to optimize its contact management and improve the generation of new opportunities through digital marketing. The team decided to call upon our consulting services team to implement HubSpot as a CRM platform for marketing automation. Our digital marketing consultants clearly identified their needs to develop tailored training to ensure easy adoption of the platform.
After a few training sessions, we implemented new tactics to generate leads. We implemented forms integrated within HubSpot and value-added content that we showcased on their website. In an effort to qualify these leads, we set up lead scoring properties to measure a contact’s engagement based on pre-established criteria.
Finally, we created landing pages and email marketing campaigns to nurture these leads to full maturity.