Briand Business Intelligence in Philanthropy wanted to implement the HubSpot CRM platform in an effort to simplify the management of its contacts and optimize its email marketing strategy. To simplify the adoption of the platform, Briand turned to Parkour3’s consulting services team.
After reviewing their objectives, we created a custom training program to help them learn the most useful HubSpot functionalities. Next, we completed the import of contacts and created custom attributes in the platform to better segment audiences when sending emails.
Finally, we developed landing pages and personalized marketing emails to invite their most loyal collaborators back to their in-person philanthropy events.