ETI Converting wished to use a new CRM platform with integrated marketing tools. To help them with this, they sought out our consulting services team. The objectives of this collaboration were to import the data contained in their old platform, customize the HubSpot platform to their needs and build marketing strategies to boost their sales.
Over the course of the project, we created several custom properties in order to properly segment contacts. We also implemented a lead scoring property to highlight the most engaged contacts and share them with ETI’s sales team. Our HubSpot experts also worked with the ETI marketing team to build email marketing templates and landing pages for future campaigns. Finally, following the production of their material, we trained their team to facilitate the adoption of HubSpot.