MANDATE
Eudonet CRM expands its media placement strategy with the help of Parkour3. The team optimizes its lead generation performance by leveraging an omnichannel presence via Google, Facebook, and LinkedIn. Parkour3 manages the strategy from all angles:
- Integration of new tactics including content marketing (engagement with groups on Facebook and LinkedIn)
- Management of media placement campaigns (management of exclusions, bid strategies, keywords, audiences, and ad extensions)
- Copywriting, design, and creation of ad content (text and image ads, ad extensions)
- Landing page creation, review, and optimization (via Google Optimize and Unbounce)
- Biweekly meetings, reporting, and performance analysis
ACHIEVEMENTS
Parkour3 supports the team by optimizing a successful placement strategy focused on Google Ads search network, standard and dynamic remarketing to site visitors and custom audiences, site, product, and demo promotion, event promotion (webinars), Brand Awareness, lead nurturing campaigns through text and display ads, form ads (in lead generation) and conversational ads.
The Eudonet CRM and Parkour3 teams work closely together to ensure optimal performance in all its challenges.
