Lainco

MANDATE

Lainco is a company specializing in the design of structural steel buildings. His expertise lies mainly in the realization of complex projects. The mandate consisted in redesigning the website for the American market of Lainco in order to improve its design and its online presence. The previous site was very poorly adapted to new technologies and did not meet the expectations of the company’s management and customers. The content was outdated and had not been updated for several years.

WORK COMPLETED

• Tailor-made digital marketing training
• Strategic planning
• Technical optimization (SEO)
• Integration of the new website with the HubSpot CMS
• Creation of main and secondary page templates
• Animations and revitalization of the main pages
• Training in website content management system