MANDATE
PMI-Montreal is recognized across all industries for its ongoing contribution to excellence in project management practices. At a time when the business world is undergoing constant digital change, our initiative focused on supporting the implementation of a solid digital strategy. This approach was guided by a desire to strengthen its online presence and fully exploit the potential of digital marketing, with an emphasis on the strategic accumulation of customer information.
To achieve this, we worked closely with the Marketing Coordinator and VP of Sales, providing in-depth training in digital marketing. This training was a catalyst for a better understanding of ever-changing digital dynamics while providing essential skills for navigating this complex universe.
Central to our strategy was the implementation of structured processes for the accurate accumulation of customer information. The astute use of workflows has played a crucial role in data collection and analysis, enabling us to capture a clearer and more detailed picture of customer needs and preferences. This approach laid the foundations for further personalization and more rewarding customer relationships.
Another important aspect of our work was the design and HTML integration of email templates into HubSpot. This step standardized and modernized e-mail communication, while offering interactive and aesthetic features to optimize customer engagement.
In short, our effort to implement a digital strategy has demonstrated our commitment to adapting to the challenges of today’s digital world. Collaboration with key players in marketing and sales strengthened our overall understanding of the company’s needs. The implementation of information-gathering processes generated tangible benefits in terms of personalization and efficiency. At the same time, the careful integration of email templates has significantly improved communication with customers. In a world where digitization is imperative, PMI’s commitment to this strategy strengthens its positioning and ability to thrive in an ever-changing landscape.
