Our projects related to : Training and marketing
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HubSpot
Website
Training and marketing
Effecto
MANDATE
EFFECTO, a company specializing in the processes and processes of wood processing plants, faces several challenges for its marketing. The wood processing industry in Quebec lags far behind in optimizing processes through digital technology, which requires in-depth education of sawyer customers and lengthens the purchasing cycle. In addition, the current EFFECTO product architecture is difficult for customers to understand, and the company’s brand image lacks notoriety and consistency. Promotional efforts, including website, online presence and events, are inconsistent and insufficient to support customers in their buying journey. Social media presence is almost non-existent. The key marketing objectives are to improve the brand image, increase the company’s awareness both in Quebec and in new markets, and generate quality leads while reducing the duration of the buying cycle. The SEO performance of the site was also a priority for the client.
HubSpot
Training and marketing
Digital marketing
Braindate
Mandate
Braindate is a web-based platform that facilitates meetings and knowledge sharing between event participants. In today’s business environment, process efficiency, and personalization are crucial to maintaining a competitive edge. Our project focused on a holistic optimization of the lead management and qualification stages, exploiting the advantages of automation. The aim was to create synergy between different corporate functions, thereby fostering an exceptional customer experience and tangible results.
HubSpot
Training and marketing
Digital marketing
Petal
MANDATE
Petal offers healthcare organizations a secure, cloud-based platform for orchestrating patient care delivery based on real-time data. In the age of operational efficiency and immersive customer experience, our project focused on the in-depth restructuring of the contact lifecycle and lead qualification. This involved implementing major innovations designed to optimize every stage of the journey, from initial interactions through to conversion and beyond.
HubSpot
Training and marketing
Immofacile
Mandate
Immofacile is a training school for all levels and types of real estate investor. At a time when integration and automation are key elements of operational efficiency, our project tackled an ambitious challenge: the integration and connection of multiple Hubs at Enterprise level, as well as the migration of an entire customized ERP system to the HubSpot CRM platform. This strategic deployment required meticulous planning and precise execution to ensure a smooth transition and optimum synergy between different aspects of the business.
HubSpot
Training and marketing
Digital marketing
Prével
MANDATE
Prével asked Parkour3 to help it deploy the HubSpot CRM platform to optimize customer relationship management and sales opportunities. Prével wanted to energize its sales process according to the best practices of inbound methodology. Since the adoption of a new CRM required the elaboration of its sales process and the design of automated tasks and personalized properties, Prével called on our team of consultants to support it in this transformation. Throughout the project, our team of HubSpot consultants segmented the steps, criteria and phases of the sales and purchasing journey to develop a standardized, automated lead nurturing procedure. These training sessions and several hours of coaching were prioritized to ensure that managers, sales and marketing teams understood all the proposed functionalities.
HubSpot
Website
Training and marketing
ETI Converting
Mandate
For over 20 years, ETI Converting has been providing the equipment and solutions that label printers and converters need to design and manufacture cutting-edge products that stand out from the crowd. Having previously been accompanied by the Parkour3 team for strategic planning, coaching and training in connection with the implementation of the HubSpot CRM platform, the ETI team commissioned the agency to redesign its website using HubSpot’s CMS.
Website
Training and marketing
Digital marketing
Lainco
MANDATE
Lainco is a company specializing in the design of structural steel buildings. His expertise lies mainly in the realization of complex projects. The mandate consisted in redesigning the website for the American market of Lainco in order to improve its design and its online presence. The previous site was very poorly adapted to new technologies and did not meet the expectations of the company’s management and customers. The content was outdated and had not been updated for several years.
HubSpot
Training and marketing
Digital marketing
PMI-Montreal
MANDATE
PMI-Montreal is recognized across all industries for its ongoing contribution to excellence in project management practices. At a time when the business world is undergoing constant digital change, our initiative focused on supporting the implementation of a solid digital strategy. This approach was guided by a desire to strengthen its online presence and fully exploit the potential of digital marketing, with an emphasis on the strategic accumulation of customer information.
Training and marketing
Ville de Laval
MANDATE
The city of Laval wanted to learn about Google Analytics in order to be able to effectively analyze their data. They turned to us to acquire new knowledge in order to become autonomous at the end of the project. As we believe that it is much easier to learn when you are present and participate in the production, we chose to do several workshops with them.
HubSpot
Training and marketing
La Factry
Mandate
La Factry wanted to use a CRM platform to improve its contact management and centralize its sales process and marketing efforts in one place. As a HubSpot Diamond Partner, La Factry turned to us to configure their platform and train their team on the various features.
HubSpot
Website
Training and marketing
ETI Converting
MANDATE
ETI Converting wished to use a new CRM platform with integrated marketing tools. To help them with this, they sought out our consulting services team. The objectives of this collaboration were to import the data contained in their old platform, customize the HubSpot platform to their needs and build marketing strategies to boost their sales.
HubSpot
Website
Training and marketing
Impack
MANDATE
As part of the creation of its learning center, Impack, a company specializing in the analysis of work methods and the design of equipment for packaging manufacturers, decided to overhaul its entire website. With a presence in over 27 countries around the world, the new multilingual site (in six languages) had to be modern, attractive, and as informative as possible to promote organic referencing. We carried out a detailed audit setting out a series of recommendations. This analysis enabled us to comply with best Web development practices while making the presentation of content more dynamic.
Training and marketing
Digital marketing
NüMove
Mandate
NuMove approached Parkour3 for us to train their team on new digital marketing tools. Since digital marketing is a constantly evolving field, it is important for NuMove employees (and future employees) to master digital marketing intelligence. Training was necessary to ensure the company’s competitiveness in its market.
HubSpot
Training and marketing
Briand: Business Intelligence in Philanthropy
MANDATE
Briand Business Intelligence in Philanthropy wanted to implement the HubSpot CRM platform in an effort to simplify the management of its contacts and optimize its email marketing strategy. To simplify the adoption of the platform, Briand turned to Parkour3’s consulting services team.
HubSpot
Training and marketing
Digital marketing
Logibec
MANDATE
Logibec is a leader in the development and implementation of healthcare IT ecosystems. The ever-changing marketing landscape highlighted the need to integrate innovative solutions to optimize performance. This initiative was marked by a bespoke implementation, where each step was carefully designed to meet the team’s specific needs. The creation of an innovative marketing automation process is the flagship result of this collaboration. At the heart of this process is a plethora of meticulously crafted workflows and customized reports. This transformation has transcended traditional methods, offering a new perspective on optimizing marketing effectiveness.