MANDATE
The Analytics training allowed Windigo’s team to gain autonomy to :
- Identify the key indicators corresponding to business objectives
- Understand the measurement challenges related to Universal Analytics
- Identify the traffic sources that generate the most conversions
- Link Google Search Console with Analytics to track SEO performance
- Compare the performance of your marketing actions
- Measure the return on investment of campaigns based on business objectives
- Create a dashboard to track the most important indicators at a glance
ACHIEVEMENTS
At the end of the Google Ads training, the team was able to :
- Choose keywords and configure them in a relevant way
- Write and integrate advertisements in all available formats
- Choose the different advertising networks offered by the platform
- Link Google Ads and Google Analytics to track campaign performance and visitor behavior
- Compare campaign performance to other marketing activities (via Google Analytics & Ads)
- Measure the return on investment of advertising campaigns
