In an ever-changing entrepreneurial environment, Onit is positioned as a strategic partner for companies seeking sustainable growth. Océane Couturier, marketing and business development consultant at Onit, shares with us the mission, culture and strategies put in place to support entrepreneurs in their development. Here are the highlights of our interview.
What is the company's mission?
"Onit's mission is to optimize the growth of entrepreneurs by drawing on a unique, high-performance ecosystem of expert partners. We bring together entrepreneurs who are passionate and accomplished in their respective fields, who not only put their know-how at the service of success, but also share a common vision and strong values, embodied on a daily basis. This natural, coherent synergy is Onit's true strength, enabling us to generate tailor-made solutions and create a lasting, tangible impact in achieving business objectives."
Would you describe your corporate culture for me?
"Onit's culture is based on collaboration, commitment and excellence. Driven by the vision of contributing to the prosperity of local businesses, our team shares values of trust, integrity and innovation. We foster a stimulating work environment where everyone evolves with respect, creativity and continuous development."
What are your responsibilities within the company?
"As a marketing and business development consultant, my main responsibility is to promote and strengthen the visibility of our partners within our ecosystem. This includes developing multi-channel marketing plans to increase their awareness, conducting market research to spot trends and opportunities, as well as creating consistent content across all touchpoints. I also monitor KPIs to optimize campaigns and adapt strategies according to the results obtained. Also, I follow up on opportunities and respond to various needs related to this field."
What are the main trends in digital marketing that you follow and integrate into your strategy?
"Personalizing the experience: tailoring content to user preferences and behaviors using available data.
Ethical and transparent AI: Identify and correct potential biases to ensure fair and responsible decision-making.
Generative AI: Using AI to generate creative ideas and optimize content production."
What initiatives have you put in place to improve your site's SEO, and how do you measure their effectiveness?
"We have optimized the website for a more fluid experience across all possible interfaces, to capture the mobile audience and improve accessibility.
Next, we refined our keyword strategy by integrating targeted, relevant terms into the content, improving our search rankings and relevance.
We have also developed quality backlinks through partnerships, reinforcing the website's authority. Finally, we try to publish informative, targeted content on a regular basis to attract organic traffic.
We've also developed quality backlinks through partnerships, reinforcing the website's authority.
To evaluate the effectiveness of our initiatives, we analyze organic traffic, keyword rankings, backlink quality and user engagement with Google Analytics and soon Ahrefs, adjusting our SEO strategy to maximize results."
How do you adapt your marketing strategies to different communication channels (social networks, website, e-mailing, etc.)?
"We segment our audiences according to activities, ensuring optimization and understanding of specific expectations and behaviors. This approach enables us to optimize the content and tone of each message to boost engagement and effectively achieve our marketing objectives."
What concrete actions are you taking to improve the customer experience on your digital platforms?
"We promote continuous interface improvement, guided by feedback and performance, while simplifying user journeys."
What advice would you give to companies looking to improve their digital presence, taking into account current and future industry challenges?
For companies looking to stand out in a competitive digital environment, Océane advises not to target all platforms, but to focus on the essential basics. "It's more important to build a consistent and solid omnichannel strategy that ensures an aligned experience across all channels, rather than being everywhere," she concludes.
With its dynamic ecosystem and innovative marketing approach, Onit is inspiring a new generation of entrepreneurs to realize their full potential.