As part of the redesign of their brand image, Manutention Québec, now Elevex, wanted to redesign their website to adapt it to their new universe.
The goal was to establish Elevex’s credibility and positioning by making the new web platform a true marketing tool – consistent with the new brand image.
This was done by better showcasing their products, but also by making it easier to search and compare products. We also needed to encourage information requests from site users and support recruitment efforts (employer branding).
This is the first site our team has built using WordPress 5, which offers increased autonomy in the CMS. In addition, visitors can buy or rent forklifts directly on the website. There is also the development of a complex system for product selection and the implementation of Google Analytics to measure the success of marketing and sales operations. The new Elevex website is no longer just a storefront for the company, but a powerful tool!